Who we are


Deborah Paul


Deborah Paul was born in Scotland but grew up in Los Angeles California. She currently lives in London with her husband Sebastian, their two wonderful sons, Christian and Gabrlel and their three crazy cats. Having worked as a fashion photographer for years, her desire to create something beautiful for the streets of the world, inspired her to create the brand i61. Her main passion is encouraging a younger generation to become the best they can be, to pursue their dreams and talents and never, ever give up.


Sebastian Paul


Seb is married to i61 Founder Deborah. He loves seeing how businesses can grow with new product ideas and creative campaigns. He’s worked in marketing and communications for over 20 years at agencies and client companies with global brands, in the private, public and cultural sectors. Spare time includes going to art galleries/fairs, following his sons’ fashion trends or playing sport – mostly involving hitting a small ball! He’s not averse to some retail therapy, particularly when Deborah decides they need to keep up with trends. Then discover the latest coffee house, as a reward!



Christy Anastas
Operation Manager 

 Christy was born in Bethlehem, grew up in the Palestinian Territories, was a law student at university in Ramallah. She has travelled extensively and has a real interest in global and Middle East politics. She has been living in the UK for the last three years and has worked at two charities managing their operations, administration and as well as supporting their website development. Christy loves multi-tasking, is incredibly organised and always makes sure everything is running smoothly in the office. 


Jon Simmons
Digital Consultant

 I’m digital marketer based in South West London. I enjoy enriching others, finding solutions to marketing problems, meeting and spending time with interesting people and exploring new opportunities. I’ve worked as a marketing consultant and campaign manager strategist for multinational companies, large charities and currently work full time in a large digital team. I’m keen to see i61 grow, through digital best practise and building quality relationships with the industry and customers. Ethical and sustainable fashion that doesn’t compromise on style and quality is why i61 is a rising star.


Elita Fountain
Social Media and Content Strategist

 Instagram addict, Social Media Buff and Creative Content Strategist. Elita is originally from Sanibel Island, Florida, but currently lives and works in London. She loves exploring the look and feel of brands. Having a background in visual arts and poetry she understands the importance of both the written and the visual. Side Note: She's easily bribed into working by the promise of cats and coffee.


Rosie Mcconkey
E-Commerce Manager

 With a background in marketing, Rosie specialises in managing online fashion stores and finding creative ways to engage customers. Rosie is passionate about brands who not only create covetable clothes, but also use their collections as a platform to raise awareness of and act on social issues. She was drawn to the heart of i61, and is looking forward to being part of the brand's journey. 


James Clark

 Hello! I'm James Clark, a young creative from the north east, currently operating out of the midlands. I am passionate about all things visual, moving image, digital, graphic design along with a general hunger to pursue creativity in everything I do. You can follow me on most social media under @JTNC. I worked on a few of the i61 T-shirt designs My favourite I worked on was the 'Disciple' T-Shirt!